Mix and match with the new range of Label Loveys from Kids Preferred. Each tactile toy is made of baby-soft, high-quality materials that will both stimulate and comfort baby. There are so many accents, textures, sounds & sights for baby to explore & a look to suit every baby’s style! The Cute As a Button collection has primary colours and Little Lovey has pretty pastels. Each collection features cuddly character plush, rattles, chime balls, soft blankets, teether blankets & rattles..