The Company

Founded in 1988, Jasnor is one of Australasia's leading distributors of quality and innovative toys and gifts with a reputation for providing value for money combined with a high level of service, experience and expertise.

Retailers seeking quality gifts, educational toys, plush and leading licensed brands work with the extensive range available through Jasnor.

Customers in Australia and New Zealand regard Jasnor as a highly respected member of their industry sector. When dealing with Jasnor, customers know they are buying a quality story supported by experienced management and superior service.

Jasnor is located close to Melbourne's CBD in a modern building incorporating a distribution centre, showroom and office.  The total environment - distribution centre, office and showroom - allows all facets of the business to operate at a high level of efficiency.

The story first began in 1988 when, with her children at school, Sherrie was looking for a flexible business that offered good opportunities for growth and the chance to work with product she admired.

"I have always loved children's gifts that were not just a passing fad. My own children had received some wonderful gifts but the toys that lasted were the ones that really stood out. I also saw an opportunity to offer gifts targeted at men and women that had the same sense of longevity", Sherrie comments.

By 1994, the business had grown to the point that Sherrie's husband Noel, with a background in toys and gifts, joined the company.

As the company grew the team at Jasnor expanded and they have been instrumental in the growth and progression of the company. "Our business could not have been as successful over the years without a terrific team of people in all areas", Noel comments.

"Our ethos has always remained the same - classic toys and gifts that represent long-term quality and style", Sherrie adds.  "I'm proud to say we have become the leaders in this area, and we're looking forward to even more future success."

In 2018 Jasnor will be celebrating an impressive 30 years of quality gift giving. Since its humble beginnings in 1988, Jasnor has grown to great heights; setting the standard for quality gifts, collectibles and nursery items and becoming one of the industry's best known suppliers.