First published in 1999, The Gruffalo is a children's book by writer/playwright Julia Donaldson and illustrated by Axel Scheffler, telling the story of a mouse taking a stroll through a deep, dark wood. The book has sold over 10.5 million copies, has won several prizes for children's literature, and has even been made into a West End & Broadway play. Based on this popular book, Jasnor's range of plush toys allows children to express themselves Gruffalo style!