Capturing the sustainable wooden toys trend
As we navigate the retail landscape of 2024, the demand for sustainable, high-quality children's toys has never been greater. At Jasnor, we are excited to introduce our latest launch of wooden toys featuring the timeless characters of Beatrix Potter and Paddington Bear. These collections include puzzles, games, and playsets in a beautiful pastel colour palette with whimsical artwork. This new range provides an opportunity for your store to stand out with products that combine environmental responsibility with the enduring charm of classic storytelling.
Wooden toys are making a significant comeback, driven by consumer awareness of environmental issues and a desire for durable, safe play options for children. Here's why stocking wooden toys is a strategic move for your store in 2024:
- Sustainability Sells
Today's consumers are looking for eco-friendly products that reflect their values. Wooden toys, made from renewable resources and biodegradable materials, meet this demand, enabling your store to attract environmentally conscious shoppers.
- Durability and Safety Attract Parents
The longevity and robustness of wooden toys make them a preferred choice for parents and guardians. They appreciate the value of toys that are not only safe and free from toxic materials but also durable enough to be passed down through generations. Not only are wooden toys safer for little ones, wooden toys are also renowned for their ability to foster imaginative play, cognitive development, and fine motor skills. Offering products that encourage child development can set your store apart as a destination for thoughtful, educational purchases.
Benefits of our range of wooden toys
- Perfect for developing problem-solving skills through play
- Helps with movement & coordination
- Made from sustainable FSC® - certified wood
Offering wooden toys in your store promotes an effortless blend of quality, sustainability, and endless fun for your young customers! Pre-order your Paddington and Beatrix Potter wooden toys now – stock arrives in Mid May. Choose from portable mini puzzles that come in a cloth bag, larger puzzles to keep little ones entertained at home, push and pull along toys, mini train toys, stacking rings and more, covering a wide range of price-points and gifting occasions.