Our Story - Jasnor

A proud Australian family-owned and operated business  

If we rewind some 30 years, Jasnor began as a small importing business in the Thurlow family garage to an award-winning, and industry-leading, toy and gift supplier with the exclusive distribution (and in some cases manufacturing) rights to an enviable portfolio of licensed, bespoke, and custom brands.

The humble beginnings of our story first began in 1988 when Jasnor's founder Sherrie Thurlow, with her sons James and Richard at school, looked for a flexible business that offered good opportunities for growth and the chance to work with the product she admired. "I have always loved children's gifts that were not just a passing fad. My own children had received some wonderful gifts but the toys that lasted were the ones that really stood out. I also saw an opportunity to offer gifts targeted at men and women that had the same sense of longevity", Sherrie reflects.

By 1994, the business had grown to the point that Sherrie's husband Noel Thurlow, with a background in toys and gifts, joined the company. Fast forward to the present day, Jasnor is supported by a strong and invaluable team of professionals and Sherrie's sons, Jasnor's CEO James Thurlow, and Richard Thurlow carrying the business forward. 

From classic toy properties including Paddington Bear and Beatrix Potter to highly collectible gift brands such as Disney Britto, we are committed to offering our customers endless gifting solutions, with unmatched access to a diverse range of quality gifts across multiple price points and occasions to surprise and delight all ages.

Fun fact: The name of our business, Jasnor stands for James, Sherrie, Noel and Richard.

The Thurlow Family
Left to right: Richard, Noel, Sherrie, and James Thurlow

Our House of Strong Brands

Jasnor’s giftware offering has changed significantly over the years. From Babushka nesting dolls and nautical-themed men’s gifts that the company debuted in the early years, to premium stationery collections such as Stuart Houghton wax seals, paperweights, and letter openers that were popular in the 1990s, to the contemporary and highly covetable figurine collections that Jasnor is renowned for – including the premium Maasai sculptures, which the company sold until 2011. Collectible brands such as Disney Britto and more recently Disney Gifts remain an integral part of the business today. Jasnor’s constant readiness to accommodate the always-changing demands of consumers has been key to maintaining a strong and successful business all these years.

Famous brands are just one part of the Jasnor story. We deliver a vast selection of in-demand products and formats, from high-quality Jasnor Nursery Toy, plush, gifts, S.T.E.M toys, arts and crafts, feeding, and collectibles. There's always something fresh and exciting on offer for the young, and the young at heart, from timeless best-sellers to emerging trends that are hot off the press from recent international trade fairs.

In the plush category, we have manufactured many classic characters over the years from Australian favorites such as The Wiggles, Play School and, Bananas in Pyjamas, to classic literary properties including The World Of Eric CarleSpot the Dog and The Gruffalo, we are proud of our internal product design and development capabilities.

With distribution throughout Australia and New Zealand, agents, and representatives in all territories as well as a head office-based sales team, ensure we're able to help you find the right product mix that aligns with your store and customer base as well as add a touch of excitement to your store.


Jasnor is a proud member of the Australian Toy Association  Jasnor is also a proud member of the Australian Packaging Covenant