Originating as a range of creepy-cute plush collectibles known for their unique, coffin-themed packaging and entertaining backstories, Deddy Bears have now transitioned into the digital realm! From the creators at Innov8 Creative Academy in collaboration with Super Social Inc., Deddy Bears Tower Defense on Roblox launched in February 2025, offering fans an immersive experience that combines the brand's signature aesthetic with trending interactive gameplay!

To celebrate, the new Deddy Bears Series 4 product range will come with FREE downloadable Roblox codes, unlocking exclusive in-game avatar rewards for players. These collectables now offer added value and digital engagement - perfect for Deddy Bears & Roblox fans, as well as gift buyers too!

The redeemable codes will be offered via a value-based tiered system based on product value:

1. Blind Bags = Wing Icon $
2. Small Coffins = Crown Icon $$
3. Large Coffins = Deddy Bear Head Icon $$$

This means the higher priced items will reveal higher valued rewards with the Roblox Game!

The Deddy Bears Roblox downloadable content (DLC) offers fans a unique way to combine physical collectibles and digital gameplay – which is becoming a very popular and futuristic structure for the Toy Industry! By purchasing the new Deddy Bears products, players receive exclusive codes that unlock special in-game items within the Deddy Bears Tower Defense experience on Roblox.

To redeem your Deddy Bears code:

1. Scratch off the code area on the included token
2. Log into your Roblox account
3. Launch the Deddy Bears Tower Defense game
4. Within the game, locate the code redemption area (often marked with a "CODE" button)
5. Enter your unique code and confirm to unlock your exclusive item

Check out the game here!

Click here to view the new Deddy Bears Series 4 collection!