We are proud to announce that our friends and partners at Innov8 for taking out the award for 2025 Collectible of the Year at the Toy of the Year awards at the New York Toy Fair for the Deddy Bears Lil'Coffin Dodgers!

The Toy of the Year awards goes to the most creative and innovative toys and games that earn top honours at the Toy of the Year Awards.

The founders of Deddy Bears, Gavin & Aoife Lawyer, accepted the prestigious award.

What is Deddy Bears?

Deddy Bears is the frightfully fun plush brand blending eerie charm with irresistibly soft collectibles. Designed for tweens, teens and kidults who love gothic aesthetics, Halloween vibes and squishy toys, these squishy soft plushies bring a darkly adorable twist to the world of collectible toys.

From the mischievous 14cm Lil'Coffin Dodgers to the mystery-packed 10cm Surprise Blind Bags, to larger 30cm plush, each Deddy Bear is hug-worthy with hilarious personality. Embrace the spooky side of soft toys – because when it comes to plush with a dark side, Deddy Bears are to die for!

Deddy Bears have been stocked by 60,000+ retail doors worldwide, spread across 35+ territories and expanding! This year will see the launch and explosion of Deddy Bears Tower Defence on Roblox! Keep on top of this trend with Jasnor – Australia’s exclusive distributor.

Features of the Deddy Bears plush:

• Impulsive, fun and super scary!
• Each character comes with a unique character card
• Made from super-soft & squishy material
• Perfect for tweens

Click here to view our full range of Deddy Bears!