With Easter just around the corner, now is the perfect time for retailers to refresh shelves with high-demand, character-driven gifts. Our Easter Collection 2026 features charming new, rabbit-themed releases from GUND, Miffy, Beatrix Potter, and Bunnies by the Bay- all designed to delight families, drive impulse purchases, and boost seasonal sales. From keepsake plush to best-selling nursery products, this year’s ranges combine nostalgia, gifting appeal, and premium quality materials - ideal for retailers planning early Easter ordering.

GUND
GUND introduces a new Easter Philbin plush designed to capture hearts. Wearing a cream-coloured floppy eared hoodie made from ultra-soft fabrics and timeless design - perfect for children and gifting occasions! GUND continues to be a key brand for Easter retail success.

Miffy
The new Miffy Easter ‘Hug Series’ of plush and keyrings arrive in delightful seasonal colours and character outfits, ideal for gifting, retail displays, and collectable merchandising. With Miffy’s growing popularity across plush, blind-boxes, nursery décor, keyrings and accessories, these new designs are expected to drive strong sell-through this Easter.

Beatrix Potter Peter Rabbit
Easter isn't complete without Peter Rabbit, and this year’s collection includes classic blue-jacket Peter Rabbit soft toys, beautifully crafted nursery items, plus new and improved, best-selling statement plush! These evergreen characters from Beatrix Potter continue to perform exceptionally well during the pre-Easter period, making them a reliable choice for retailers.

Bunnies by the Bay
Known for its irresistible softness and heirloom quality, Bunnies by the Bay expands its range with new Cricket Island bunnies, Wee Kiddo lambs, and Good Friends Farm plush, all ideal for baby gifting, first Easter celebrations, and premium displays.

Why Retailers Should Stock the 2026 Easter Collection

• Strong character recognition across multiple demographics
• Proven sell-through from previous Easter seasons
• Giftable, display-ready products ideal for impulse and seasonal purchasing
• Wide range of sizes and price points to suit all retail environments
• Early ordering ensures availability during peak Easter trading

Order Now & Prepare for a Strong Easter Season
With Easter purchasing beginning earlier each year, now is the time to secure stock and update seasonal displays. Explore the full Easter Collection 2026 and place your forward orders today to ensure the best selection for your customers.

Tip: Place your Easter backorders separate to regular orders to avoid delivery delays once stock arrives!

Click here to view our full Easter collection!