As the retail market gears up for a vibrant summer, an exciting new product is set to captivate young consumers — Cutie Pops! This innovative range of mini collectible-keychain plushies is poised to be the season's must-have item for kids, offering retailers a fresh opportunity to meet the growing demand for creative and customizable children's toys!

What are Cutie Pops?

At the core of Cutie Pops is the creative concept of interlocking guinea pig plushies. These plushies, each standing at 8cm tall, can be combined in countless ways, allowing children to build their own unique Cutie Chains. Featuring 24 surprise characters with diverse designs, Cutie Pops encourage fun trading with friends and provides endless possibilities to create customised backpack accessories!

What is most exciting is these toys blend physical play with the digital Cutie Land App for an immersive experience! Cutie Pops are more than just plush toys—they’re part of a “phygital” experience. The accompanying Cutie Land App, already a hit with over 250,000 players and 10 million games played, extends the fun into the digital realm.

Each physical Cutie Pop comes with a code to use within the Cutie Land App – unlocking hidden features and winning mystery prizes! This combination of real-world play and digital interaction ensures that Cutie Pops will keep children engaged, making them a standout product in any retail lineup.

Watch the introductory video here!

Why Cutie Pops?

The plush and soft toys segment is experiencing significant growth, fuelled by children's increasing desire for personalized and customizable products. These interlocking guinea pig plushies not only serve as adorable accessories but also provide an avenue for kids to express their individuality by creating custom keychains and backpack decorations.

Retailers can also capitalize on the excitement of surprise unboxing, a trend that continues to dominate the toy market. Each Cutie Pops character pack includes a surprise character, with 24 unique designs to discover, from basic styles to magical themes and special prints. This element of surprise not only adds to the thrill of each purchase but also drives repeat sales as children collect and trade to complete their sets!

Cutie Pops are designed to be highly collectible, with a variety of accessories that enhance the appeal of each plushie. The ability to create countless combinations ensures that children will want to collect, trade, and customize their Cutie Chains, driving ongoing interest and repeat purchases. Retailers can expect these versatile, customizable toys to be a hit among kids aged 3 and up.

Be ready to offer your customers a burst of creativity and fun with Cutie Pops this summer! This new collection is not just a toy—it's an experience that blends the best of both physical and digital worlds. Don’t miss out on the opportunity to join the Cutie Pops craze and watch your sales pop with colour and creativity!