Last week, Hasbro announced a progression in the world of PEPPA PIG, as Peppa’s younger brother, George, is revealed to be moderately deaf. With this development, the brand continues to champion stories that reflect real children and families, bringing thoughtful representation to preschool audiences around the world.

George’s character evolution builds upon PEPPA PIG's history of representative storytelling. Characters like Mandy Mouse, who uses a wheelchair, and Penny Polar Bear, who has two mothers, have helped children see themselves and their families reflected in Peppa’s world. By introducing this new storyline for George, Hasbro continues to ensure that the brand reflects the world children live in today.

To ensure the storyline accurately and sensitively reflects the experiences of deaf children, Hasbro worked in partnership with the National Deaf Children’s Society based in London. "Globally, an estimated 34 million children are deaf, yet we don’t always see their stories told in the media. Representation matters and it’s vital for deaf children to see their experiences reflected positively on screen,” said George Crockford, Chief Executive at the National Deaf Children’s Society.

Short-form digital content via PEPPA PIG Tales on YouTube will roll out from February 6, offering a closer look at the family’s experiences leading up to George’s diagnosis, including a first-ever episode told from George’s audio perspective. Viewers will see how a typical day in family life can be a little trickier for George. However, he’s incredibly resourceful and has a big sister who is always on hand to help.

New Season 11 episodes of PEPPA PIG, coming soon to ABC Kids, will continue George’s story, beginning with his diagnosis. In an episode entitled “Hearing Test”, Peppa’s family learns that George has moderate hearing loss in one ear during a routine doctor’s visit, and he is fitted with a hearing aid to help him experience the world of sound in a new way.

Beyond the screen, one of the first products to feature George with his hearing aid is the Talking George Soft Toy from Character Options UK, distributed by Jasnor. Presented in a platform box, Talking George offers a soft, cuddly way for children to connect with his new storyline. Talking George features his new hearing aid, says 7 phrases including ‘Dine-saw’ and ‘Ice Cweam’ and even says Peppa’s name for the very first time!

In line with this exciting news, the new Talking George plush is AVAILABLE IN STOCK NOW! As a key PEPPA PIG stockist, we encourage you to order now and take advantage of this exciting news and new product release!

• PP8495 – Talking George
• Press George's tummy to hear him talk
• Features 7 George phrases
• Measures 20cm tall
• Perfect for playtime and cuddles!

Don’t miss Talking George and a host of other exciting new PEPPA PIG additions on our stand at Toy Fair in Melbourne next month! We look forward to welcoming you onto our stand.