GUND creates the most-loved plush worldwide thanks to consistently delivering on quality, originality, and unparalleled huggability for over a century. GUND’s products embody the very spirit of a hug, making GUND the foremost destination for premium plush products.

As one of the first companies to design and produce teddy bears, today, GUND carries on the tradition of manufacturing quality bears alongside an extensive collection of unique characters and licensed plush under our GUND and GUND Baby brands.

Jasnor is honored to have been distributing the premium quality of GUND for over 20 years! We take great pride in supporting their legacy of innovative designs, huggable personalities and the softest of fabrics.

In 2024, the company has gone through a re-brand and you will notice a new logo for core GUND products and GUND baby, with new hangtags, messaging and design principles which include wonder-filled, carefully crafted and lovably huggable.

Explore the latest introductions all of which embody these principles and refresh your shelves with all new GUND soft toys, including a buttery soft range of Snuffles Characters. Featuring Nuri the Leopard Seal, Flynn the Orca, Tea the Hedgehog and Sprout the Sea Turtle, these best friends make the ideal companion for little ones’ emotional development, with a ‘crescent’ shaped body to always look up fondly when having a cuddle!

The latest addition to our famous Cozys Collection is the Cozys Pig in a pretty pink, super soft fabric. With unique body positioning and weighted beans in their feet, Cozys have been designed to sit nicely on shelf. Explore our diverse assortment of adorable melt-in-your-arms plush animal including a Koala, Panda and Lion.

Take a look at the latest grizzly GUND bear – Boe! His wild dark brown fur and playful expression is sure to attract attention in store. Cedar the playful Red Panda is also new and sure to quickly become a favourite! Known for being sleepy, unbelievably cute, and often hard to find at the zoo, Cedar is a unique animal from the GUND collection. This seated red panda boasts luxuriously soft, deep copper plush fur with classic cream-coloured red panda markings, a long busy tail, and a smile that's hard to resist!

Last but not least, announcing the return of best-selling Kai Bear! The Large (50cm) and Small (30cm) are back in stock! Kai is an adorably plump bear whimsical bear with an extra large head and ears and faux suede embroidered paw pads. His soft Taupe Fur is perfect for little ones to snuggle so he makes for the perfect gift for all occasions!

Take a look at our complete GUND range or read about the latest introductions to GUND Baby.